Hello, my name's Kamron Karington and...

What I'm about to reveal to you about the Pizza business will upset some people. In what follows, I'll blow the lid off wasteful, and ineffective marketing and advertising strategies that are crippling your pizza business (and maybe even helping your competition).

Don’t believe me? Just check out my story and then decide for yourself. Fair enough?

On November 17th, 1994, I bought a run down pizza shop doing about $3,000 a week. The next day five of seven employees walked out on me. The other two wanted hefty raises. And, I discovered that the dough mixer required a coat hanger to hold the hook on.

That was the good news. The cook that stayed - was going to a concert and wouldn't be around for the dinner rush (if you could call $362 a dinner rush). But, he was kind enough to sheet out some dough so I could attempt to make pizzas.

I waited nervously till the first order came in. I ran back to the walk-in to grab a "skin" only to find out that all the dough he prepared for me - was hopelessly stuck together in a big heaping mess. It was ruined. Despite that traumatizing start...

Sales Were Up 117% in 30 Short Days

Three years later, we were doing $1,600,000 million dollars a year. Here, take a look at my income statement...

It's kind of funny when I think back on it - but I actually...

"Bought a Special Microchip-Driven Scale to
Count All The Money"

Anyway, how did I achieve this stunning, "1,027 percent" sales increase? Well, I quickly discovered that at $3,000 a week, I had done nothing but buy myself a job. And a crappy one at that (I'll never forget the night I slept on top of the walk-in - I was just too damned tired to drive home). I was angry.

So I sat back and out of sheer desperation - I asked myself a question. "If my life depended on getting one new customer to buy a meal at full price in the next 24 hours - what would I do?" "How would I get them to do that?" Because I figured - if I could get one customer - I could get a thousand.

With my back against the wall in a dead-end restaurant, with nowhere to turn - a crazy idea popped into my head. That "crazy" idea changed the course of my life. And I promise - it will change yours.

But, enough about me. What's important right now is...

What does this mean for you?

Well... if you want to:

And, do it as quickly as possible - then it means the world to you!

I know what I'm about to share with you seems almost unbelievable... and that's why I've done my best to back everything up with real life examples and case studies...

You're going to meet some real folks who've already acheived some pretty amazing results themselves. Restaurant owners like you.

That way you can see for yourself that the secrets I discovered can and will (almost immediately) turn your pizza biz into a thriving, wildly successful, and thoroughly enjoyable business.

If you are involved in the pizza biz...

What You Discover Here
Will Change Your Life Forever

Because knowing the "insider" secrets of pizza marketing will set you free in a way you never imagined. Volume and Cash-flow solves ALL problems.

But, before you go any further I want you to get a "feel" for the breathtaking thrill-ride you're about to discover. But, I need to be brutally honest with you...

Don't "Expect" a 1,027% Increase Like I Got...

Not right now anyway (that took me 3 years) and I don't want you to be dissapointed. Instead, focus on 20%, 30%, 50% - maybe even a 100% increase (that would be helpful, wouldn't it?).

In fact, let's start off with a...

"123% Sales Increase (In Just 31 Days)"

Imagine going from this...

To this...

In a month! (Look at those dates - that amazing $14,259 increase took just 31 days - and the ticket average increased at the same time).

Case Study: Kim Streeter, owner of Red Rock Pizza in Las Vegas, mailed the exact letter you'll find on page 240 in the "Black Book." And those are her results above.

"Kamron's system is simple and easy - and it really works!"

"My sales more than doubled, plus, a nearby competitor went belly up, and because of the massive sales increase - my labor costs are a lot lower. Response to my ads more than tripled, and my average ticket is way up." Kim Streeter, Red Rock Pizza

$14,259 Increase in Just 31 Days!

Please - mull that around in your head for a minute. That blindingly fast 123% sales increase - that completely neutralized her nearest competitor - came from one single idea - on one single page - in her "Black Book" pizzeria sales building system.

And, it doesn't matter where your sales are right now. $3,000 a week - or $20,000 a week. An increase like this would come in handy, wouldn't it?

If so, please - settle into your chair for a minute because this letter reveals the details of the first – and only – complete, A to Z, step-by-step marketing course written specifically for you – and about only one thing, making money in pizza.

Update!

"Chain Killer!" On December 28th, the Papa John's right up the street from Red Rock Pizza - gave up and closed their doors! Kind of reminds you of that David and Goliath thing. And it just goes to show you - you can stand your ground - and win! (Do you have a nearby competitor you want to put the squeeze on?)

Here's another one. Michael Fuller got a...

"...$17,700.00 Jump in Monthly Sales"

CASE STUDY: "Kamron, as you know I put up some money to help a local chef open a pizza restaurant. We were 50/50 partners. Well this so-called chef embezzled, stole, and basically ran the place into the ground. Then one day he calls me and says 'Michael, we're broke and the keys are on the counter.' So I find myself full owner of a restaurant in complete shambles. That night I dug around on the internet and stumbled across your website. I've got to admit - I was a little skeptical. But, I ordered your system anyway. I needed a miracle. When it arrived I took it to my easy chair and settled in. It was one "aha" experience after another. I almost couldn't believe the clarity it gave me. Your approach to marketing is so simple and common sense - yet, not one in a thousand restaurants out there seems to be on to this. Too bad for them. Once we unleashed your program - the only problem we had - was keeping up with the sales. Kamron, I’m stunned. I don’t even know what to say. I've increased sales by a staggering $17,700.00 a month. And that is from just one single idea I got from your course." Michael Fuller, Chicago, IL

How I Turned A Failing Pizza business into a
$1,600,000 Per Year Godzilla

My step-by-step system shows you exactly:

Many of these "explosive" cash generators - cost nothing to implement. Others can be done for chump change – yet, still generate stunning piles of cash for you.

Here’s just one example of what I’m talking about…

How to Generate "Instant Cash" Whenever You Want
Without Spending A Dime

Up-selling is soooo easy – it is the number one easiest way to make thousands of dollars (don’t adjust your glasses, -- yes – I said “THOUSANDS OF DOLLARS") – without spending one thin dime on marketing. Look at this...

In fact – 30%-60% of all of your customers will eagerly spend more money with you once you discover these naughty little secrets.

And, talk about easy. These “selling sentences” cost nothing to implement. And best of all, anyone can use them. Ironically, the 16 and 17 year-old order takers seem to catch on the fastest. Every time your phone rings – you make gobs of extra cash -- effortlessly. In fact, one year alone - up-selling made me...

...an EXTRA - $58,823.52!

Heck, I know pizzeria owners who don't even make $58,000 - let alone - an EXTRA $58,000! I'm telling you - this pile of cash is there for the taking and it is easy as falling off a log.

In fact – 30%-60% of all of your customers will eagerly spend more money with you once you discover these naughty little secrets. (Christopher Sims in Corona, CA made an EXTRA $43.00 up-selling the very first 2 hours after he got my course).

What a GOLD MINE this turned out to be!

I reveal the exact techniques -- there are 17 of them – and they’re very simple. In fact, extra cheese is the easiest – (when you do it right). And once you’re doing it right -- believe me, the results will blow your mind.

In fact -- find out how much extra cash you'll make from up-selling - right now!

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How many vacations is that? How much college will that pay for? What kind of new car will that buy?

And, keep in mind -- that's just from one single technique you'll learn in my course. Imagine having every one of these secrets at your fingertips.

“The 'Black Book'…blew me away! This book could only have been written by a real world, in-the- trenches, pizza man. This is ‘Pizza Marketing’ on steroids! The easy to understand principles are powerful, profitable and will open the vault to financial wealth. He has captured the essence of ‘Pizza Guerilla Marketing’ and describes every tactic with real world examples. This is a no fluff…down and dirty absolutely must read, backed with scores of real life samples. No serious pizza operator can hope to go all the way - without this book. Kamron Karington’s heavy-duty tips are worth a hundred times more than he’s asking. Take it from a guy who has wasted a fortune in marketing - before I got it right. Kamron’ s course will be the gold standard for our industry - and has my highest recommendation!” "Big Dave" Ostrander, Pizza Consultant, Author, Speaker

"Okay Kamron..."

"I've seen the 'results' with my own eyes and they look pretty amazing."

I've seen your astonishing 1,027% sales increase (going from $3,000 a week to over $1,600,000 million a year). I've seen Kim's stunning $14,259.00, (123% increase in just 31 days). And, Michael Fuller's $17,700 a month increase.

So tell me - how are these everyday pizzeria owners achieving these spectacular sales increases?" Because I certainly want to get in on this as soon as possible!"

"How Can I Build a More Profitable Pizzeria
Like These Ordinary Folks Have?"

Well, it's really quite simple. And here's where the "rubber meets the road."

There are only three ways to increase your sales. They are...

There is nothing else. And, one of the things that surprises many people who get my system is that – everything happens so quickly! Simple 10% increases across the board are often the very difference between "surviving" and thriving.

Because, a 10% increase "across the board" can easily...

"Double Your Profits!"

How? Here, let me show you...

Because your overhead (rent, insurance, etc.) stays the same - at a certain point, every single dollar you bring in contains 50 to 70 cents of pure profit. (Where that "point" is - depends on your operation).

But, simply put... if you have a 10% profit margin on sales of $100,000 - you'll make $10,000. But look what happens when you increase your customer counts by just 10%...

You go from 1000 customers (who spend $100 each during the year) to 1,100. But, because your fixed costs stay the same (except food-cost of course) you now make (let's be conservative) 50 cents profit on each of those 10,000 - new dollars. You've just increased your take-home cash by 50 percent going from $10,000 to $15,000!

And that was just one 10% improvement in just one of the three ways you have to increase your sales. (Remember, 1. More customers. 2. Buy more often. 3. They spend more each time).

Can you imagine just a 10% increase in all three? 20%? You'll see the staggering results in just a moment... But, first - let's see how this all works because once you "get it..."

Your World Will NEVER be the Same...

You see, it costs you the same to put out any kind of ad regardless of how well that ad performs - right? If nobody shows up, or 100 people show up - that ad costs YOU the same.

Let’s say you put out an ad and you get a typical 2% response. What you’ll probably notice is that you break even, maybe make a small profit. But now, (with your "Black Book" system in hand) well let's just say...

Here’s Where it Gets REALLY Interesting…

Imagine... if you could double your response on an ad - from 2% to just 4% - then you'd expect profits to double too, right? Well, here's where the power of “exponential” growth kicks in as you watch your profit skyrocket by 800%. (Go from 2% to 6% and Bang! Here, let me show you…

One of the "side effects" of just small improvements in your response is - enormous, exponential profit increases. But, let's forget about 2,400% or even 800% increases for a minute - lets say you only got a...

500% Return on Marketing Dollars

Okay, now couple that with more and more customers doing business with you - and, they buy more often - and, they spend more, and more each time. Now you have a “feel” for the electrifying cash flow that awaits you.

Your Just 3 Easy Steps Away From a Profit Explosion

Let’s say – you apply just a few of the techniques from your "Black Book" system (that have often quadrupled sales in other restaurants). But, let’s be conservative and say they only bring you a 10% or 20% improvement in each area:

• Instead of 1,000 customers, you now have 1,100 or maybe 1,200
• Instead of a $10 ticket average, you increase to $11 or $12
• Instead of customers buying 10 times a year – they stop in 11 or 12 times a year

So, with just small (very doable) 10% to 20% increases "across the board" - your profits begin to quickly multiply. In your "Black Book" System, I show you how to do that - and more!

My system actually "forces" you to make money. Because you learn the "super-quick" short-cut to:

1. Getting more, and more NEW CUSTOMERS
2. Getting them to come in MORE OFTEN and...
3. Getting them to SPEND MORE each time

$9,000 Per Week Sales Explosion

Remember: YOU Are In Control!

What you’ll do the moment you get the system is immediately implement the up-selling techniques. This is fast cash that you’re throwing away right now (and this will be your “seed” money – because you’ve got even bigger fish to fry). Then, you’ll want to dig through the “Pricing Secrets of Restaurant Owners Who Get Rich” section (and watch the DVD).

Chances are, your menu is working against you – and – your prices are too low (but you’ve long suspected that – haven’t you?) I’ll show you how to raise them so customers don’t even bat an eyelash (Ann Riechle in Columbus, Ohio gave herself a $36,000 a year raise after talking with me for 5 minutes about pricing).

Then – you’ll need to eyeball all of your current marketing. Again, chances are high – it needs a complete overhaul. Sorry, but you might as well get started – your entire future depends on what you do right now.

I mean, if you only increased your take-home by $20,000 a year – that’s $200,000 over the next ten years (and that’ a chunk of change). But it pales in comparison to the kind of cash you can have if you increased your sales by $14,000 a month like Kim did. Because with an increase like that - you've got an extra (One Million Six Hundred and Eighty Thousand Dollars) to play with...

$1,680,000.00 - In Just Ten Short Years

Oh, let me clear this up too – right now. I need to set your mind at ease. None of what you learn from me hinges on discounting. Constant discounting will reposition you as a low-end operation (not what you want).

So, in a rather large nutshell, that’s how my system works for you.

While your competitors slog ahead with their "wing and a prayer" discounting, their "ordinary" limp restaurant marketing, (getting pathetic results), you now siphon off their customers - right out from under their nose until – poof…

But, let me confess something: Even though I've introduced you to people who've had enormous sales gains... shown you real life "before and after" examples... and explained the simple principles behind my success and their's - it's only fair to tell you...

My System Does Not Work For Everybody

I wish it did. But in all honesty - I get about one system out of every 100 - returned for a refund. In fact, here's a letter I recently received...

But, this gentleman was none the worse for having tried my system. I promptly sent him a full refund. I took the loss - not him - in accordinance with my 100% "risk-free" complete satisfaction guarantee.

That said, now I'd like to show you even more ways for you to…

Multiply Your Profits...

Here's a few more “competition killing” secrets that transformed my struggling pizza business into a $1,600,000 million dollar a year financial monster…

Now that’s just a sampling of the closely guarded secrets you’ll discover in my course, it's called the "Black Book." And, you can have it risk-free for the next three months.

Don't Decide Now! –

Heavens no. There's no need to make a decision until after you've used, evaluated and profited from my strategies for an entire three months. That way, you can convince yourself of its value. You have nothing to lose!

This is my complete marketing system. It’s a beefy three-ring binder packed with over 270 pages of the same easy, proven - fast-growth strategies I personally used to zoom my struggling pizza business into a $1,600,000 million enterprise -- almost overnight.

And, unlike other generic “marketing books” you may have seen, this is exclusively about pizza, and nothing but pizza. It includes the actual ads, letters, door hangers, menus, and up-selling sentences that had my competitors running for their lives.

This is your – “pizza fantasy” come true.

Here three more lethal marketing secrets you’ll discover:

You get the exact marketing materials I used to pile on a $27,000 a week sales increase. I’ve included all of them – and in full color (no more guessing).

Quick question…

Do You Need More Customers – Right Now?

Would 402 new customers – this month -- be helpful to your business? If so... turn to page 240. (This doubled sales at Red Rock Pizza in 31 days.) I’ll show you exactly how to do it.

Caution: You must be staffed up and ready to handle the rush. Because, you're going to get hammered with orders.

The Most Profitable Marketing Strategies On The Planet
Boiled Down Into A Step-By-Step System
You Can Use -- Instantly!

You don't have to be a genius to duplicate my success
And you don't need lots of money

YOU - already have a head start!

And, you’ll have these “secrets” hard-wired into your brain quickly... because, it's all in a logical step-by-step format that’s easy to follow - so easy - that within 24 hours you'll know:

They've spent hundreds of millions of dollars figuring out how to drive their $15,000 to $25,000 weeks - Now - all that research is laid naked in front of your eyes. Nothing is held back. Stuff they didn't even know I had - will be sitting in the palms of your hands.

Now, I can't tell you how I got this treasure-trove of "insider information" - but I can tell you...

They'd Love to See my Course BANNED —
because these secrets were NEVER intended to reach your eyes...

Consider the "Black Book" your "all access pass" to their secret vault - loaded with electrifying "tricks of the trade" and you can stay and browse as long as you like.

Want to see some more of...

"What They Don't Want You to Know?"

·	Use any one of these 18 trigger words and people will be “afraid” to buy from your competition. They’ll want to stick with you. They’re all on page 126.
·	· The three (and only 3) ways to increase your pizza business. Page. 10.
·	Discover the simple secret to making 2400% more cash on your current advertising, without spending an extra penny! Page. 15.
·	What is the “hands down” #1 offer that makes the phones ring? The answer is on page 70.
·	What “percentage” should you budget for marketing? Turn to page 67.

The “Black Book” System is like nothing you’ve ever seen! It’s like bringing out “fresh” horses to race tired old nags. Your competitors will never know what hit them!

Now - For the Biggest Bargain
You've Ever Had!

There are 2 simple options for you here. First is the "Black Book" alone.

The "Black Book" is the #1 selling pizza marketing course in the world. As you study each word of this course you will become amazed at how easy it is for you to neutralize your competitors and take control of your sales. You'll - create offers your customers can't refuse. You'll never discount again! You'll get five, even ten times as many customers for every advertising dollar you spend. This course is completely uncensored and busting at the seams with specific details, proven systems, and explosive strategies -- all organized in a logical step-by-step system including…

	A massive 8 ½” x 11” 3-ring binder
	Over 270 mind-blowing pages of facts, figures, and actual examples
	42 pictures (24 in color), 10 diagrams, 26 charts (3 for predicting results)
	22 graphs plus an appendix loaded with useful information
	24 complete chapters of Armageddon to unleash on your competition

How much? Less than you would pay me for 4 hours in person - here in Las Vegas. Much less. If you were to fly here and meet with me - you'd need to pay all of your travel and... bring me a check for $3,750.00 ($5,000 plus travel if I come to you).

Anyway, you can have the Black Book plus I'll even include the "Summit Interview" audio CD for just $397. "Big Dave" had me in the hot-seat for an entire hour as he grilled me and dug deep for the most explosive "quick-start" sales building tactics that produce instant results. This audio CD will jump-start your marketing skills in a hurry.

Ahh, what the heck, I'll also include my special "Barter Baron" report that will teach you the "in's and out's" of turning pizza into cash. I'm talking about getting an amazing bumb in your lifestyle for about 20 cents on the dollar.

But - Here's What You Really Want...

It's option # 2. The Black Book "Platinum Package". And this is what you really want if plan to be a serious player in this business.

There’s nothing left out. No upgrades. No “oh by the ways.” It’s jam-packed with everything you need right now - to generate "automatic profits," explosive cash-flow, put your pizza biz on "auto-pilot" - and take that long overdue vacation!

This is your "short-cut" to complete financial freedom and would be a bargain at only $15,000 (what I charge as a minimum retainer to work with you privately). And it would be an absolute steal at only $3,750 – what clients pay to meet with me here in Las Vegas.

Here's what I'm prepared to do to make sure you don't let this opportunity slip away...

You can have the whole package, which includes the "thick" 270 page "Black Book"... the "Conquer the Competition" video boot-camp" plus the workbook, plus your "Quick-start" coaching CD... plus the 60 minute "Summit Interview" CD, plus the "Barter Baron" special report, plus the complete "Pricing Secrets of Restaurant Owners Who Get Rich" DVD.

...Every single one of the tricks, tactics, secrets and strategies that have been so crucial to my own success -- and that of so many others -- the same stuff that put us over the top can be yours for just $597.

And if that seems expensive... just ask yourself: "Compared to what?" Compared to running a struggling business for years and years - with no end in site? Compared to slow phones and an empty lobby? Compared to dwindling customer counts and falling ticket averages?

Now, please understand, I know that $597 is not "insignificant" but, when you measure it against the enormous advantage it gives you over your competitors - well - it's downright cheap.

Heck, even if you're lazy and only gain 9 or 10 new customers a month you'll recoup your investment in no time. And even "feeble" up-selling will pay for the whole thing in a matter of weeks. From here on out - you're in a position to print money!

This is "Player" Material...

And I'm your guide. I know the fastest direct path to get where you want to go. Because there's absolutely no sane reason for you to waste a decade of your life and throw away tens of thousands of dollars covering this same ground - when you can have this life altering "short cut" at your fingertips - right now!

No one helped me when I started out... and I promised myself I would do whatever I could to help as many independent restaurant owners as possible. And to share everything I’ve learned from my own intense personal success in the restaurant business.

This is my fulfillment on that promise.

This is the course I would have killed for that first day.

So, for a fraction of what others have paid me to learn these same exact secrets - you can own my proven system and use it to quickly, cheaply, and easily crush your competition and take the elevator - straight to the top.

It's a small matter, and very reasonable. But it may affect your decision. You see, this "insider" course is simply not for everyone. And it may not be for you. There are three reasons you might want to pass...

So... If you're not in deep financial trouble. If you can put in 20 minutes three times a week. If you will follow a simple system. If you're ready, I mean really ready to take your business to the next level... well - it's time...

The choice is now in your hands... a wealthy, care-free life of pleasure - or opportunity lost, and the drudgery of plowing through another day - ten years from now just wishing the place would burn down.

And, with my "pay only if you profit" - risk-free Guarantee - there is simply no reason on earth not to... get this system - right this very minute...

You might as well try it - because there is just no way you can go wrong...

I've seen the testimonials. I've seen the massive sales increases. I've seen the proof. And, I can't believe the amazing FREE bonuses you've lined up for me (man - they cover all the bases).

And, the price (even though it ain't cheap) is a bargain for all that I'm getting. Heck, I've wasted much more than that on ads that didn't do diddly squat for me. Plus, I have 3 full months for the "Black Book System" to prove itself - or I'll get my money back anyway.

If your system works for me - it'll be the most profitable thing I've done in years. If not - it costs me nothing.

Good Gawd! There's just no downside here! I have nothing to lose - and I have everything to gain...

Alright Kamron, I'm ready to "kick it up a notch" - what's next?

Get your credit card out and "click" or call - now:

YES! I want the Black Book "Platinum Sales Building System" With ALL The Bonuses - Right Away For $597 2 Easy Ways To Order... Click to order securely by credit card Or, call toll-free at 702-363-1502 and ask for the... Black Book "Platinum System." (8-5 PST)

Or...

I'll take the Black Book... the Summit Interview audio CD and... the "Barter Baron" report for just $397. Click to order securely by credit card

Or, call toll-free at 702-363-1502 and ask for the... Black Book "Starter Package"
(24 hours a day, 7 days a week)

Your System is shipped FedEx Ground. And, it'll be in your hands in 4-7 days -

Don't wait. Get it now!

Sincerely,

Kamron Karington

P.S. Remember with my double guarantee, there is absolutely no way to lose. If the “Black Book” System doesn’t pay for itself in 90 days – send it back. It’s easy to order, simply pick up the phone a call: 702-363-1502. You have absolutely nothing to risk by calling me now.